WTA Kick Off Wimbledon In Style!

On Thursday 16th June,  the Woman’s Tennis Association held their Pre-Wimbledon Party at The Roof Gardens. Despite the weather (there was a thunder storm half way through the evening!) tennis stars and celebrities alike were out in force to dance the night away at one of the celeb events of the year, in one of London’s favourite venues!

Celebrities including Eliza Doolittle, Holly Branson, Kimberly Wyatt, Naomi Harris, Alex James, Henry Holland, Holly Valance, Patsy Kensit, Lord Sugar and Tinie Tempah joined the players at the exclusive bash held at The Roof Gardens in Kensington. The venue was decorated with a Turkish theme to acknowledge Istanbul as the host of this year’s Championship.

The event, sponsored by Range Rover, in conjunction with the launch of the all new Evoque, saw fashion take centre stage with a historical collaboration between the British Fashion Council and the Women’s Tennis Association. To celebrate the rise of fashion within the sport, top designers including Vivienne Westwood and Stella McCartney created dresses for some of the top female players; Caroline Wozniacki, Serena Williams, Vera Zvonareva, Li Na, Anastasia Pavlyuchenkova, Ana Ivanovic, Jelena Jankovic, Samantha Stosur, Heather Watson, Laura Robson and Andrea Petkovic all attended the party. 

Coverage ran across a wide range of media including Mail Online, Sky Sports News, Mirror online, BBC Sport, Vogue online, Elle online, Daily Mail, BBC Radio 1, Evening Standard and Yahoo.

Here are a selection of some fabulous photos from the evening:

Blur's Alex James comes prepared for the weather!

Tennis star, Laura Robson

Representing the fashion crowd, Henry Holland

Holly Valance

Lord Sugar, with wife, Ann

Coverage of the week!

Organic Surge’s Kiss and Make-up Cleansing Wipes were included in the Scottish Fashion Awards brochure:

Scottish Fashion Awards brochure

Lots of coverage this week comes for Miroma, the London based media barter company. Their announcement that Graham Duff has been appointed as European Managing Director, gained coverage online at Media Week, M&M, Marketing Magazine to name a few and the story also ran in Campaign:

Miromar in Campaign

At last but certainly not least, two of our lovely fashion team took some key fashion journalists to see Kings of Leon at Hyde Park last week, courtesy of Puma. Here are Account Director, Julia and Senior Account Executive, Skye, getting a little bit squashed in the crowd:       

Two of our fashion team, Julia and Skye!

That’s it folks! Check back next week for more EdenCancan news and coverage.