Bringing The Real Magic Mike To The Mainstream
Having successfully managed The Dreamboys press office for a number of years, organising media tours, calendar launches and press shows, EdenCancan’s consistent coverage generation has played an integral role in firmly establishing the brand as the UK’s leading male strip group.
EdenCancan led the announcement of Geordie Shore’s Gaz Beadle and TOWIE’s Dan Osborne joining the line-up of the 2015 ‘Where Dreams Become Reality’ Tour, arranging interviews with talent and exclusives for the tour photoshoot within key titles including Heat, Reveal, OK!, Now, New! and Gay Times.
Most recently, EdenCancan worked with The Dreamboys to link in with the release of the film Magic Mike XXL. Partnering with Empire Cinemas, EdenCancan organised a one-off performance within their IMPACT screen on the opening night of the film, much to the delight of Empire’s cinema goers. In addition, EdenCancan generated widespread coverage within key mainstream media for the brand, positioning The Dreamboys as the ‘real’ Magic Mike experience in the UK. In depth features were seen in Metro, The Guardian, Daily Telegraph, Mail Online, Love Sunday, Bella and more.