A Supportive Strategy For Global Shapewear Brand SPANX
EdenCancan has worked with SPANX for over 5 years, handling all UK public relations for the brand. Since then, we have achieved over £12 million worth of coverage; including a 6 page cover feature in The Times Magazine, and numerous national spreads including The Daily Mail and The Sunday Telegraph on Founder Sara Blakely and the SPANX brand.
On a press office level, EdenCancan deliver consistent product placement coverage and remain a go-to for fashion shoots that firmly support the brand’s premium style credentials, with name checks appearing in everything from Stylist to Woman & Home, Metro to Look Magazine.
In addition, EdenCancan plays a key role in cementing the brand as a celebrity favourite, securing the likes of Emma Watson, Kate Winslet and Cheryl Fernandez-Versini as fans of the brand, whilst ensuring that US brand fans, including the likes of Kim Kardashian, are maximised in the UK.
Most recently, EdenCancan hosted the brand’s AW15 press day, using the event to showcase SPANX’s new direction that will see their image move from “occasional wear” to “everyday wear”, with the introduction of stunning new products that are lightweight, comfortable, breathable and super-effective. The day-long event at Soho House saw 40 journalists and stylists attend including the likes of: This Morning, Glamour, Good Housekeeping, Look, London Evening Standard, Underlines and Conde Nast Traveller.