EdenCancan managed the UK press office for Puma for over three years,  generating on-going editorial coverage for the brand, as well as launching new products and managing celebrity affiliation.

EdenCancan launched creative campaigns for the brand including ‘Puma Social’ which consisted of a media day of interviews with brand ambassador Professor Green, strategic editorial, alongside an underground party in which Puma took over Brick Lane’s bowling alley ‘All Star Lanes’.

EdenCancan generated coverage in titles including GQ, Vogue, i-D, The Observer Magazine, Cosmopolitan, The Times Magazine and Daily Mail.


"Since EdenCancan came on board as our UK Lifestyle PR agency our media coverage across all channels hasincreased ten fold. EdenCancan has a dedicated team of professionals, all of which are a joy to work with“ ALISON DAY, HEAD OF PR AND MARKETING, PUMA