LOOK Magazine – The LOOK Show

LOOK is Britain’s best-selling high street fashion and celebrity style magazine. Twice a year they showcase collections from top high street retailers in the only catwalk show open to consumers during London Fashion Week.

For LFW, EdenCancan were tasked with securing a lead model and performer for the show, booking and managing celebrities for the front row, whilst handling the pre and post event PR campaign.

EdenCancan secured Sarah Harding as the lead model and Dionne Bromfield as the event’s performer. Celebrities we secured for the front row included Kimberley Wyatt, Kelis, Parade, Michelle Gayle, Tolulah Adeyemi, Alesha Dixon and Laura Whitmore.

Coverage was secured on Daily Mirror, Daily Star Sunday, Sunday Mirror, The Sun, Heatworld, Metro, E4, OK! TV and Capital FM.