Jeans for Genes
EdenCancan’s PR campaign for Jeans for Genes Day created a huge buzz of excitement to encourage people to wear their jeans for the day, raising awareness about genetic disorders, the charity itself and how it helps children and their families.
The campaign focused on securing high-profile celebrities for the now famous ‘naked spray paint’ photoshoot, alongside product placement for the Jeans for Genes t-shirt, which is designed every year by a competition winner from London College of Fashion. In addition, we organised the charity’s annual denim themed celebrity launch event.
Coverage has been secured in This Morning, BBC Radio 1, BBC News, Daily Mirror, The Sun and Mail Online. From the fashion side, Stylist, Observer Magazine, Celebs on Sunday, Mail Online, OK! InStyle Online and Marie Claire.