InStyle’s 10th Anniversary Party – ‘Hotel InStyle’

Fashion and beauty bible InStyle appointed EdenCancan to throw its prestigious 10th anniversary party.

The unique event celebrated a collaboration of fashion and film, featuring short form productions by designers Roberto Cavalli, Christian Louboutin, House of Holland, Mulberry, Zac Posen, Diane Von Furstenberg and Paul Smith.

To celebrate, EdenCancan created the fabulous ‘Hotel InStyle’ – a bespoke cinema themed premiere party. EdenCancan managed the entire event from production to red carpet, inviting a combination of influential media, celebrity and opinion formers to drive fantastic national and consumer press coverage. The party was such a social hit, it began ‘trending’ on twitter.