Channel 4’s Battlefront
EdenCancan was tasked with creating awareness about the issue of youth unemployment and driving appointment to view for the Battlefront TV programme.
The team secured over 160 pieces of coverage including the front page of The Independent and within titles such as The Sun, The Times, The Metro and The Huffington Post. Key broadcast interviews were also secured for campaigners on outlets including Sky Sunrise, LBC, BBC Regional stations, and ITV Central News. The stunt images became an iconic representation of the youth unemployment issue and were used by key media including BBC Breakfast.
The campaign garnered a political response from PM and MPs, but in action with the Workfair scheme.
The campaign won the a PR Week Award for Best Public Affairs campaign.